Lead Generation and SEO Service
What is lead generation?
If you are a business whose clients and customers are individuals and or other business entities, you do business one contract or one sale at a time. Where do you find your clients? Do you wait for them to hear about you by word of mouth? No. While referrals are great, being proactive in producing or “generating” new customers is best for your business. A potential customer is a “lead”. Investigators “follow up on leads,” and so do you. That’s how we generate business.
In today’s market place their are several ways to generate leads for your business:
- incentivised advertising via print and ground resources
- internet web presence and the power of search engine traffic
What is SEM and SEO?
SEM and SEO are directly related to internet marketing.
SEM stands for Search Engine Marketing. SEM is a methodology of marketing techniques which increase the visibility of a website in search engine results pages. SEM strategies include:
- Search engine optimization is the process of improving a web site’s structure, content, and relevant backlink count in order to improve search engine rankings for websites, webpages and relevant keywords.
- Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.
- Paid inclusion feeds listings into search engines, typically comparative shopping sites like Nextag.
- Social media optimization promotes businesses and/or products by placing ideas or ads within online communities in order to spread those ideas and knowledge of products through community contact.
SEO is similar to SEM in that it targets Search Engine traffic, but it is an entirely different marketing strategy. SEO stands for Search Engine Optimization. SEO is the combined strategies of linking and networking to create an online community for your website(s), coupled with organic web writing devices which allow for Search Engine spidering to occur and thus propelling your website to the top of Search Engine Results Pages. SEO is both complex and intricate in its design and strategy requirements… the methodology of SEO has developed out of the sophistication of both on-line web marketing strategists and the established Search Engines we all know and use today.
